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問題與答案阿施想提高品牌知名度，並以品牌字詞為核心來打造廣告活動。他沒辦法每天撥出足夠時間管理出價，所以他決定用自動出價功能來減輕工作量。阿施應該考慮採用哪種自動出價策略？Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload.What automated bidding strategy should Rashid consider using?
- 盡量爭取轉換Maximize conversions
- 目標曝光比重Target impression share
- 目標廣告投資報酬率 (tROAS)Target return on ad spend (tROAS)
- 成本效益管理系統 (eCPC)Enhanced cost-per-click (eCPC)
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