行銷人該如何依照業務需求使用 AI 技術輔助搜尋廣告?

by notalknote
發布日期: 更新日期: 622 人瀏覽

問題與答案行銷人該如何依照業務需求使用 AI 技術輔助搜尋廣告?How should marketers use AI-powered Search ads to accomplish their business goals?

  • 將廣泛比對、智慧出價和回應式搜尋廣告搭配使用Leverage broad match, Smart Bidding, and Responsive Search Ads together.
  • 針對行銷人預期可促成最高價值的查詢進行手動出價Rely on manual bidding for queries marketers anticipate delivering the most value.
  • 減少高畫質圖片素材資源的付費搜尋預算,並重新分配這類預算Reduce and reinvest paid search budgets in high-quality image assets.
  • 使用完全比對關鍵字,讓 AI 技術輔助搜尋廣告觸及特定目標對象Use exact match keywords to help AI-powered Search reach specific audiences.


說明本題屬於【Google Ads搜尋廣告認證】的題目,您可以在【Google Ads搜尋廣告認證】的頁面搜尋其他題目和結果,如果有問題可以留言,我會盡快找時間更新。其他【Google認證】題庫,請至【Google認證考古題與題庫】頁面搜尋。

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