搭配廣泛比對使用智慧出價有什麼好處?

by notalknote
69 觀看次數

問題與答案搭配廣泛比對使用智慧出價有什麼好處?What’s a benefit of using Smart Bidding with broad match?

  • 可確保你只以合理的出價參與適當的競價,藉此觸及理想客群。實際做法是在競價期間挑選比對內容信號。Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals present at auction time
  • 可利用到達網頁決定參與哪些競價,讓使用者以合理的出價參與適當的競價,藉此觸及理想客群。Broad match with Smart Bidding uses your landing pages to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
  • 可確保使用者用自己的預算決定參與哪些競價,只以合理的出價參與適當的競價,藉此觸及理想客群。Broad match with Smart Bidding uses your budget to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.
  • 可利用廣告群組名稱決定參與哪些競價,讓使用者只以合理的出價參與適當的競價,藉此觸及理想客群。Broad match with Smart Bidding uses your ad group name to determine which auctions to compete in so you’re only competing in the right auctions, at the right bid, for the right user.


說明本題屬於【Google Ads搜尋廣告認證】的題目,您可以在【Google Ads搜尋廣告認證】的頁面搜尋其他題目和結果,如果有問題可以留言,我會盡快找時間更新。其他【Google認證】題庫,請至【Google認證考古題與題庫】頁面搜尋。

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