問題與答案小芳想出清剩餘庫存,以便訂購新一波要銷售的產品。因此,只要能提升銷售量,小芳就願意增加單次轉換出價和投資金額。她在廣告活動上總共投資了 $25,500 美元、產生 1,500 次轉換,單次轉換出價則為 $17 美元。成效規劃工具內建的哪一項方案,可協助小芳達成行銷目標,順利提升銷售量?Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- 投資 $40,000 美元,產生 2,000 次轉換,單次轉換出價則為 $20 美元。An investment of $40,000 to generate 2,000 conversions and a CPA of $20
- 投資 $30,000 美元,產生 1,500 次轉換,單次轉換出價則為 $20 美元。An investment of $30,000 to generate 1,500 conversions and a CPA of $20
- 投資 $28,000 美元,產生 1,400 次轉換,單次轉換出價則為 $20 美元。An investment of $28,000 to generate 1,400 conversions and a CPA of $20
- 投資 $21,000 美元,產生 1,400 次轉換,單次轉換出價則為 $15 美元。An investment of $21,000 to generate 1,400 conversions and a CPA of $15
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