為什麼自動出價比手動出價更能造就出色的 Google Ads 廣告活動?

by notalknote
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問題與答案為什麼自動出價比手動出價更能造就出色的 Google Ads 廣告活動?Why is automating your bid better than manual bidding when it comes to creating a successful Google Ads campaign?

  • 因為出價時如果欠缺效率,可能會錯失寶貴的轉換機會。Because not bidding efficiently can make you miss valuable conversions
  • 因為消費者歷程日趨複雜,所以需要根據一般使用者行為出價。Because the customer journey has become more complex and bids should therefore be based on general user behavior.
  • 因為雖然合適的出價通常變動不大,但要精準掌握還是有點難度。Because the right bid can often be a hard-to-reach static target
  • 因為位置、時機和裝置等因素不會影響使用者的意圖,也不會影響對方是否會完成可為貴公司帶來價值的動作。Because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device


說明本題屬於【Google Ads搜尋廣告認證】的題目,您可以在【Google Ads搜尋廣告認證】的頁面搜尋其他題目和結果,如果有問題可以留言,我會盡快找時間更新。其他【Google認證】題庫,請至【Google認證考古題與題庫】頁面搜尋。

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