小潔是連鎖服飾店的行銷總監。她需要在固定的預算內,盡量吸引潛在顧客造訪網站。請問小潔應該在廣告活動中採用哪種自動出價策略?

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問題與答案小潔是連鎖服飾店的行銷總監。她需要在固定的預算內,盡量吸引潛在顧客造訪網站。請問小潔應該在廣告活動中採用哪種自動出價策略?Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign?

  • 目標廣告投資報酬率 (tROAS)Target return on ad spend (tROAS)
  • 目標曝光比重Target impression share
  • 盡量爭取點擊Maximize clicks
  • 盡量爭取轉換Maximize conversions


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