一間蠟燭零售商計劃在全國各大城市提供服務。該零售商在搜尋廣告活動中使用「香氛」、「蠟燭」和「配送」做為詞組比對關鍵字。請問詞組比對能為該公司的搜尋廣告活動帶來什麼助益?

by notalknote
301 人瀏覽

問題與答案一間蠟燭零售商計劃在全國各大城市提供服務。該零售商在搜尋廣告活動中使用「香氛」、「蠟燭」和「配送」做為詞組比對關鍵字。請問詞組比對能為該公司的搜尋廣告活動帶來什麼助益?A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.”How will phrase match help the company’s Search Ads campaign?

  • 如果使用者的搜尋字詞與關鍵字意義相關,系統就會顯示該公司的廣告。Their ad is going to appear if the search terms are related to the keyword.
  • 如果使用者的搜尋字詞與這三個關鍵字完全相符,系統就會顯示該公司的廣告。Their ad is going to appear if the search terms contain all three of the exact keywords.
  • 如果使用者的搜尋字詞含有關鍵字意思,系統就會顯示該公司的廣告。Their ad is going to appear in the search terms include the meaning of the keyword.
  • 如果使用者的搜尋字詞與關鍵字意思相同,系統就會顯示該公司的廣告。Their ad is going to appear if the search terms have the same meaning as the keyword.


說明本題屬於【Google Ads搜尋廣告認證】的題目,您可以在【Google Ads搜尋廣告認證】的頁面搜尋其他題目和結果,如果有問題可以留言,我會盡快找時間更新。其他【Google認證】題庫,請至【Google認證考古題與題庫】頁面搜尋。

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